I work across fintech, cyber-security learning and consumer: inventing products from zero, then sweating the details that make them land. I founded design at a crypto bank Robinhood agreed to buy, turned cyber security into a game seven million people play for fun, and redrew banking platforms that move billions. Fresh, considered design that customers feel and backers believe in.
Design strategy for TryHackMe, changing the way seven million learners feel about cyber security.
Streaks, study groups, immersive lessons: design that turned cyber-security training from an intimidating thing I should know into a thing I actually do, for ten minutes on the train. A gamified path built for how people really learn.
Read case studyProduct design leadership for Capital.com, shaping a calmer mobile trading experience for high-pressure decisions.
Home, markets, watchlists, order entry, margin education and ProtoPie prototypes: the work helped move the platform towards clearer context, lower cognitive load and better trading decisions.
Read case studyLead designer on NatWest Bankline, the platform UK businesses use to move billions every day. I brought it to mobile: the dashboard, forecasting and approvals, redrawn for a phone.
A dashboard each business builds from widgets, wired to Sage, Xero and QuickBooks through open banking. Cash flow, invoices and the week ahead, finally in one place. Shipped to real customers.
Read case study
Founding designer on a UK money-and-crypto app, shaping it from the first wireframe to a calm, trusted consumer product.
Design fresh enough to draw a $75M offer from Robinhood.
Hid the chain. Turned wallet addresses into contacts and gas fees into plain costs, so DeFi felt like banking.
The kind of clarity that earns the second visit.
Smoothed the in-store and click-and-collect handover between digital and physical.
One shop, however you choose to buy.
0 to 1
Founding designer at Ziglu, taking a new financial product from the first wireframes into a shipped consumer experience.
Find the smallest useful test
At TryHackMe, focused product experiments to test behaviour before committing teams to larger changes.
Prototype the difficult bit
High-fidelity, interactive prototypes for complex behaviour, not just static screens, so product and engineering can feel the experience before committing to build.
Design with engineering, not for engineering
Reduce an idea to the interactions, states and edge cases needed to ship it, rather than handing over idealised screens.
I'm most useful when the product problem is still messy: turning an idea into a model, finding the smallest thing worth testing, and carrying the strongest version through to shipped product.